Daily Daisy is a flower subscription turning seasonal bouquets into a weekly ritual of creativity, culture and discovery.
Brand Identity
Art Direction
AI Content
Flowers with something to say
Daily Daisy reimagines flower delivery as a cultural subscription. Each week brings a surprise bouquet shaped by the season, creative intuition and unexpected references. More than a floral arrangement, every delivery becomes a new perspective on everyday life.
An identity beyond traditional floristry
Inspired by independent publishing, the visual identity combines expressive typography, generous white space and a distinctive colour palette. An editorial approach that lets the flowers take centre stage, balancing considered design with the spontaneous beauty of nature.
A weekly ritual of discovery
More than flowers, Daily Daisy is about discovering and sharing culture. Through creative collaborations, thoughtful details and intimate photography, each bouquet becomes a small experience worth keeping, capturing and sharing. A simple ritual that creates a sense of belonging.
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