A contemporary handbag brand shaped by quiet luxury, Mediterranean character and timeless femininity.
Brand Identity
Art Direction
A quieter expression of luxury
Gilda is a handbag brand shaped around timeless femininity, Mediterranean character and understated elegance. We created a refined visual world where identity, imagery and tone work together to communicate confidence, craftsmanship and a more personal idea of luxury.
We defined Gilda around timeless femininity, Mediterranean character and understated elegance. The brand strategy expresses luxury through restraint, tactility and confidence rather than excess.
Timeless by nature, distinctive by design
We created a cohesive visual identity and art direction designed to feel elegant, recognisable and enduring. Typography, colour, composition and campaign imagery created with AI work together to give Gilda a distinctive presence while keeping the product at the centre.
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